The Name Behind the Name: Why We’re More Than Just “Fitness Lying Down”

If you’ve spent any time training with us at Fitness Lying Down, you already know what makes our gym different—smarter programming, effective use of tools like the Ultimate Sandbag, and a culture that puts people over performance.

But did you know there’s another name tied to everything we do?

In our latest episode of the Strong Brew podcast, Cory pulls back the curtain on a name that isn’t often talked about—yet holds deep meaning for who we are and how we serve the La Crosse community.

Why “Cornerstone Fitness, LLC”?

When it came time to legally name the business, “Fitness Lying Down” didn’t make the final cut for the LLC. Instead, Cornerstone Fitness, LLC became the foundation—and not just in a paperwork sense. The name is a nod to Psalm 118:22:

“The stone the builders rejected has become the cornerstone.”

This verse represents so much of our journey—choosing to build something different in an industry that often chases aesthetics over function, pain over purpose, and quick fixes over sustainability.

Faith, Function, and Foundational Strength

At Fitness Lying Down, we believe in building people from the ground up—starting with core strength, mobility and flexibility, and smart, intentional movement.

That means our training isn’t about breaking you down—it’s about building you up, both physically and mentally.

In this episode, you'll hear about:

• The story of how Cornerstone Fitness came to be
• Why we don’t wear that name publicly—but it guides everything behind the scenes
• The spiritual and practical lessons we’ve learned in our journey as a gym rooted in purpose

What This Means for You

Whether you're navigating strength training over 40, just starting your fitness journey, or looking for personal training in La Crosse that meets you where you're at—our approach is designed with intention.

We’re not chasing numbers. We’re cultivating strength, resilience, and wellness that lasts.

So if you’ve ever wondered what makes Fitness Lying Down feel different… now you know.

🎥 Watch the Full Episode

Ready to experience cornerstone coaching for yourself? Book a free strategy session today and see how strength, faith, and function come together at Fitness Lying Down.